
Milka Calendar AR
STUDIO — Play Nicely
CLIENT — Mondelez International
Build a Winter Wonderland
Milka Calendar 2015 is an advent countdown app designed as an accompaniment to Milka’s 2015 advent calendar. Each day of advent, users received a digital present containing a series of items and unlocks they can use to build a personalised festive Christmas town.
Users are able to drag and drop animated characters and customisable buildings into the scene as well as take photos to share on Facebook, Twitter and email. As an added bonus, users were also able to bring their calendar to life to unlock their presents using augmented reality in a spectacular fireworks display, as well as play a fast paced present popping game.
I was responsible for art direction, design and UX as well as designing gameplay elements. The app was built in Unity and was released on Austrian, French and German app stores for iOS and Android.