REACT Branding & Art Direction

What is it?

REACT was a four year project, dedicated to getting academia and businesses working together. It connected researchers from the arts and humanities with creative businesses to make brilliant new prototype products or services.

I was responsible for designing the branding and website. Later I was also responsible for art directing and producing Collaborations – an annual retrospectively looking back at some of REACT’s sandbox projects and successful collaborations. The book also featured a series of essays, exploring the idea of collaboration.

Collaborations Book design – Monica Giunchi

REACT sting animation – Rob Tyler